Analyze their top keywords, backlinks, and organic performance. Find out what’s working for them and use that intel to boost your own strategy. Yoast makes it super easy to optimize your WordPress site for search engines. Using the Free On-Page SEO Checker, you can see whether any of your website’s pages have any on-page SEO issues that might negatively impact your site’s search engine rankings.
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- Pages often rank for keywords related to the subtopics they cover.
- This is especially critical for YMYL (Your Money or Your Life) topics like health, finance, safety, etc.
- For instance, if in your article about “how to become a freelance writer” but you never use the subheading with your keywords, your post is unlikely to rank.
- ” isn’t confined to a specific date, it’s best to host on a non-dated URL structure or else risk your information appearing stale.
- They help enhance your pages and make them visually engaging for your audience.
You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L. In column H of our template, you’ll have the opportunity to define your page’s target audience. A very important next step, which is often overlooked, is establishing a value proposition for each page of your website. Each page should have a goal aside from just ranking for a particular term. The URL should be pasted into column B, the page title into column C, and the description into column E.
Speed Optimizations
How you structure your website can help Google and other search engines easily crawl the pages and page content. It tells Google and other search engines what your images are about … Which is important because Google now delivers almost as many image-based results as they do text-based results. On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots.
Make sure you use a relevant anchor text and pay attention to the dofollow and nofollow tag (check source code). Create category pages for each of the main topics and link all of your content in those categories. Replace any broken links you find and add 301 redirects as required. I use Screaming Frog to scan my entire site and find broken internal and outbound links in seconds.
CDN providers have servers on each continent, and serve your images or SEO Anomaly pages from the server closest to the visitor, to make the page loading as fast as possible. You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to load (that can mean a few seconds in the SEO world).
Surfer SEO takes the guesswork out of content optimisation by showing you exactly which words and phrases competitors use to claim the top-ranking spots. Below are the nine tools that I use all the time for on page SEO. I’ve put together a free on-page SEO checklist for you to download. Then, add trust markers to pages, such as last update time stamps and a list of cited sources at the bottom of the page.